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Understanding Audience Demographics in Talent Management For any talent management agency or influencer management agency, understanding a creator’s audience demographics is essential. Demographic alignment determines how attractive your influencers are to brands and directly impacts influencer brand partnerships, media kits, and campaign management results. But what happens when your audience data shows misalignment — when your influencer’s followers are concentrated in the wrong country,...

Audience demographics are a powerful, and often overlooked tool, that can help talent managers persuade and close clients with their pitch decks. Whilst having basic demographics in a media kit is not uncommon, a deeper strategy can be used to unlock the full potential of this data.

Instagram has quietly rolled out one of its biggest measurement changes yet - and it’s reshaping how talent managers assess and grow their creators’ reach. If you’ve recently noticed “Views” appearing everywhere  in your analytics, here’s what’s happening. Instagram has officially deprecated “Impressions”, “Plays”, and “Video Views”  across its API, consolidating everything into a single metric: Views . This shift applies to Reels, videos, Stories, carousels, and even static posts , giving...